What are visits?
Visits are the basic unit behind SimilarWeb’s web insights and the basis for most of SimilarWeb’s measurements. A visit is deﬁned as an entry to web domain from a different web domain or from the beginning of an empty browsing session, and expires after 30 minutes of inactivity. During the duration of the visit, activity occurring within the domain, for example, clicking on articles and pictures, are measured as page-views. SimilarWeb’s deﬁnition of a visit is identical to Google Analytics deﬁnition and means SimilarWeb can be used to make direct comparisons with the most popular analytics suite on the market.
Who is sending traffic to this site?
Follow the paths of web traffic to find out the popular websites where user journeys begin and where they lead. Finding which are the leading websites referring traffic to your competitors is a great way to discover business leads and opportunities. These could be affiliates, press or partner sites which might also be relevant to your website.
The information in this report lets you see which of your URLs are the most popular destinations for direct traffic: which URLs people can easily remember (e.g., google.com), which addresses appear most often in auto-completion, or which of your pages are bookmarked the most.
How is this website found on search engines?
Find out the most important keywords for any site and the ratio of Organic versus Paid search traffic. Keywords are essential to understand what people are searching for before landing to a site but SimilarWeb goes beyond showing leading organic and paid keywords, letting you see the ratio of traffic coming from paid versus organic searches. This tool will help you see how good or bad is a website’s SEO and find out if they are investing significantly on paid traffic as a part of their traffic strategy.